I’ve been reading Twitterville by Shel Israel (@shelisrael) and thought I would share a quote from the beginning of the book. Page 7 to be exact.
I could argue that Twitter is ideally suited for tough times. At a time when economic constraints are causing most businesses to make painful cuts, they still must interface with customers; Twitter is the most efficient and effective way to do it this side of a face-to-face meeting.
…But when you think about it, Twitter is not just a tool for tough times, but for all times. There is no economic situation in which businesses do not need to interact with constituents. There are very few instances when the most economic way of doing it is not the wisest course to take.